Ally Universe Cookies Policy

Updated on: 29 September 2025

Ally Universe Pte. Ltd. (“Ally Universe”, “we”, “our”, “us”) uses cookies and similar tracking tools across our websites, apps, and other digital platforms (collectively, the “Service”) to improve your experience, understand usage patterns, and deliver content tailored to you. This policy explains what cookies are, how we use them, the types of cookies we place, and how you can manage your cookie preferences.

 

We encourage you to read this policy carefully so you understand how cookies work and how they impact your online experience with Ally Universe.

1. Principles of Cookies and Similar Technologies

Cookies are small data files placed on your device when you interact with our Service. They allow us to remember your preferences, recognize your device, and provide a smoother experience. Cookies can be temporary (deleted when you close your browser) or persistent (stored for a longer period). Similar technologies include pixels, local storage, and web beacons.

2. Use of Cookies

Different types of Cookies serve different purposes. We use cookies for the following purposes:

  • Strictly Necessary Cookies: These are essential for the operation of the Service. They allow you to log in, navigate pages securely, and use core features such as payment processing. Without these cookies, the Service cannot function properly.
  • Performance and Analytics Cookies: These cookies collect information about how you interact with the Service, such as which pages are visited most often, how long users stay on a page, or whether an error message is displayed. We use this information to monitor performance, improve functionality, and understand user behaviour.
  • Functional Cookies: These cookies allow us to remember your choices, such as language preferences, location, or playback settings, so we can personalize your experience.
  • Targeting and Advertising Cookies: These are used to deliver relevant content and promotional materials based on your interests. They also limit the number of times you see a particular ad and help measure the effectiveness of marketing campaigns. These cookies may be set by Ally Universe or by third-party advertising networks.

3. Third-Party Cookies

We may know third-party service providers, partners, or advertising network to place cookies on your device through our Service. These third parties may use cookies to provide analytics, measure advertising effectiveness, or serve relevant advertisements. We do not control these third-party cookies, and their use is governed by the respective third-party privacy policies.

4. How Long Cookies Stay on Your Device

The lifespan of a cookie depends on whether it is a session cookie or a persistent cookie. Persistent cookies remain until the expiration date set within the cookie file or until you delete them manually. Session cookies expire as soon as you close your browser.

5. Managing Your Cookies Preferences

You have several options to control or restrict the use of cookies:

  • In-browser controls: Most web browsers automatically accept cookies, but you can change your settings to refuse some or all cookies. Instructions are usually available in your browser’s “Help” section.
  • Cookie Preferences Tool: Ally Universe provides a Cookie Preferences tool, which allows you to accept, reject, or customize your cookie settings directly within the Service.
  • Third-party opt-outs: For interest-based advertising, you can also opt out through platforms such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).
  • Mobile device settings: Mobile operating systems may allow you to limit ad tracking or reset advertising identifiers.

 

Please note: blocking or disabling certain cookies may affect the functionality of our Service and reduce your user experience.

6. Consent

By using our Service, you agree to our use of cookies as described in this policy. You can withdraw or change your consent at any time through the Cookie Preferences tool or your browser/device settings.

7. Updates to This Cookies Policy

We may update this Cookies Policy from time to time. Changes will be posted on this page with an updated date. Major updates will be communicated via in-app notifications or email when required.

8. Contact Us

If you encounter cookies-related issues when using our services or have any questions about this Privacy (including inquiries, complaints, and suggestions), please contact us at contactus@allyuniverse.com